Mr Wonderful specializes in concept driven branding and design for television, film, interactive and environmental media. By combining the worlds of design and strategy, we provide innovative solutions that elevate brands central to the world of business and culture. The key to this is collaboration. Our clients are our partners in finding the right solutions to their business goals.
We are pleased to share a curated selection of branding assignments.
Mr Wonderful | Design + Animation Montage
Take a look at highlights from our latest work across a variety of styles and genres.
PARAMOUNT+ | STAR TREK
Paramount+ is the home to the biggest, most iconic franchises for all ages and generations. The Star Trek franchise is a cornerstone of Paramount+ as it becomes the exclusive home for Star Trek. Mr Wonderful was truly excited and honored for the opportunity to work with two iconic brands, integrating them into a launch campaign promotion. We built unique animations for both the Paramount mountain and Star Trek delta logos as well as a range of dynamic 3D type callouts. The work premiered at Comic-Con and the campaign included a full slate of broadcast spots and social assets.
HBO | SEEING IS BELIEVING
In this campaign, we wanted to reflect the cinematic quality of HBO’s programming and make the Free Preview Offer more of an invitation or event and less of a hard direct sell by blending the two worlds of commercial and brand anthem. The environment is built entirely in CG and incorporates a large central screen encircled by circular strips of screens resembling wings. The space and its screens gave us the opportunity to create dynamic camera moves on a large scale by combining it with live action green screen shots of our talent.
You can view a BTS making of HERE.
NBC Sports | INDY 500
Since the inaugural race in 1911, the Indianapolis 500 has become steeped in rich tradition and in order to capture the excitement of these traditions, Mr Wonderful designed a range of kinetic type animations to promote the event known as the "The Greatest Spectacle in Racing." From the 500 Festive Parade, the balloons, the drinking of the milk as well as the kissing of the bricks each tradition gets its own unique animation.
E! | KEEPING UP WITH THE KARDASHIANS
‘The Power of K’ inspired us to explore aspects of the Kardashian’s life that both sets them apart and unifies them. Our 360 campaign speaks to the power of family, strength, unity and the love the family has for one another. Bold typography against clean white backdrops, and layered graphics combined with sound bites from the girls to curate the essence of their family dynamic.
Over 100 deliverables spanned digital media including social headers for Facebook, Twitter, Instagram and YouTube, marketing banners, E! Now App skins, as well as VOD/TVE and Affiliate deliverables.
Khloe Kardashian’s instagram post of our new campaign generated 51.8K likes in the first day!
ESPN+ | PFL PROMOTIONAL CAMPAIGN
Thursday night is fight night on ESPN+! We wanted to define the uniqueness of PFL league and set it apart from other MMA properties. PFL has a distinctive competition structure, the playoff format is particularly exciting as athletes must compete and win twice in the same night to advance. As a relatively new league we felt it was important to introduce the fighters to the audience which we did with individual graphic titles.
The PFL league aims to disrupt the sport and we wanted to amplify this disruption both in the edit and graphic approach by adding some glitch effects to enhance the power of the sport. To tease the innovative technology aspect of the fights we also tracked some smart cage statistics to the action.
ADDITIONAL WORK
Click to see case studies showcasing our on-air rebranded of the GOLF Channel, our Sunday Night Football design package, our Telemundo Deportes Anthem spot, or a full slate of Brand Partnership assignments.
For more information or project inquiries please contact:
Carrie Spott
Head of Business Development
(c) 610.639.6897
