THE POWER OF PARTNERSHIPS

Brand integration is one of the most powerful ways to cut through the noise and make meaningful connections with audiences, while delivering campaign consistency across platforms, added value and measurable results for your clients.

Mr Wonderful specializes in partnering with you and your team to produce strategic, revenue generating integrations, from ideation through execution and final delivery.

Take a look at a curated selection of successful work.

JEEP/GOLF GRAND WAGONEER DISRUPTIVE REJOIN

The real winner of the Ryder Cup was Mr Wonderful’s latest work for Jeep. This beautifully crafted CG animation seamlessly transitions from Jeep’s latest commercial, featuring Derek Jeter and the new Grand Wagoneer, back into live coverage of the event on the Golf Channel.

CARVANA/INDY CAR CO-BRANDED ANIMATION

Mr Wonderful teamed up with NBC Sports to incorporate Carvana and its signature car vending machine as a key sponsor for its run of IndyCar Series races. Just wait until you see what a Carvana token can get you!

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CANADA DRY COMMERCIAL LAUNCH ANIMATION

Canada Dry’s Ginger Ale with Lemonade is ‘The Perfect Combination.’ Their sponsorship of the NBC Sports Championship Season provided Mr Wonderful with the opportunity to showcase our own perfect combination of concept and execution with this refreshing CG animation.

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NBC/MY LITTLE PONY BLENDED BUMPER

The rainbow aesthetics of Hasbro’s My Little Pony naturally compliments NBC’s brand identity. Mr Wonderful used that as a starting point and imparted the partnership with some extra creative magic in this sweet and colorful blended bumper.

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SONIC/NASCAR INTEGRATED CAMPAIGN

Mr Wonderful collaborated with Sonic’s marketing team to concept, write, direct, and finish this multi-spot, cross platform campaign as part of Sonic’s sponsorship of NASCAR on NBC. Paying homage to Sonic’s iconic commercial spots, we introduced two new characters to promote Sonic’s summer offerings and key events on the NASCAR calendar with a quirky exchange of dialogue.

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NISSAN/NBCU BLENDED BUMPERS

Several networks in the NBC portfolio tapped Mr Wonderful to concept and execute a set of blended bumpers for Nissan’s partnership with NBC Universal. Leveraging the iconic Nissan chrome badge, we reverse-engineered Nissan’s visual mnemonic to seamlessly transition from each network logo (NBC, Bravo & Telemundo), imparting it with extra speed and style to launch this unique and expansive partnership.

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DUNKIN’/AGT COMMERCIAL LAUNCH ANIMATION

America – it Runs on Dunkin’ and sure has a ton of Talent! In this animated commercial launch, Mr Wonderful gave the iconic Dunkin‘ tumbler an opportunity to showcase its own unique personality during the AGT: The Champions. A dizzying array of animated Dunkin’ icons transform our talented tumbler and its slick surroundings into the commercial break.

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