HOLIDAY CAMPAIGNS
We love producing holiday stunts, we’ve won awards doing it, and we love it!
There’s an art to crafting holiday messaging and at Northern Lights, we pride ourselves on our ability to connect seemingly disparate pieces of content with a cohesive holiday theme. Plus, the more fun you have with these spots, the more shareable they become attracting devout fans and new viewers! Relevant, timely, and celebratory, these pieces feature your greatest asset - your content library.
Take a look at a curated selection of our favorite holiday-themed campaigns for SYFY, TBS, Disney+, Hulu and Amazon. Then let’s talk about how we can celebrate your next holiday season… together!
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TBS | THE MANTLE
WINTER BREAK ON TBS & TNT
Ever find yourself yearning to liven up your fireplace mantle with a little more holiday joie de vivre? So did our friends at Warner Discovery! So NL Agency, with BODEGA Studios director Adam Reid, branded TBS/TNT's Winter Break with twenty-four unique pieces of content featuring original characters, design and packaging for the season-long event. The full-on 360 campaign featured anthem spots, network IDs, and content made specifically for social, print, and digital.
The Northern Lights Family handled every aspect of creation from concept and scripts to production, design, compositing, animation and mix.
“It was a delight to work with Adam Reid and the team. They brought creativity and joy to every step of the process. The mantle for Winter Break on TBS aligns with the brand promise that ‘we’re always here for a good time.’” – Jon Quick, VP, Brand Creative, TBS & TNT
SYFY | SPOOKY SEASON
Airing from September throughout October, SYFY's Spooky Season campaign positioned SYFY as the home of Halloween. Our original concept framed the network as a Halloween house party and everyone’s invited… Mummies! Zombies! Ghostbusters! Bill freakin' Murray!
Our hero :30 combined films from four different decades and new original series into one cohesive theme. In addition to SYFY's Halloween movie promotion, this campaign also featured a Chucky marathon stunt, and an original series launch combo for the Chucky series and Surrealestate.
DISNEY+ & HULU | OPPOSITES ATTRACT
As part of our ongoing work for Disney+, we were tapped for a special Valentine’s Day stunt promoting the “Disney Bundle”, which includes Hulu and Disney+. Tasked with an original script and editorial, our fast-paced, cheeky cut features some of our favorite love/hate relationships from the Disney/Hulu catalog to illustrate that whether we’re talking about princes and princesses or streaming services…. sometimes opposites do attract!
SYFY | ST. PATRICK’S DAY MOVIE SIZZLE
This March 2024 installment of SYFY's monthly movie brand spots felt like the perfect opportunity to create the wildest St. Patrick's Day parade any movie fan could be a part of. Leprechauns… check. Madness…check. And whether you’re Irish or not, what would March be without a little bagpipes a la Dropkick Murphys!? Stringing together wildly different franchises, we were able to create an original narrative and tone brimming with shenanigans.
AMAZON PRIME VIDEO | CHEER STARTS HERE
Working closely with our friends at Amazon Prime Video this 360 national holiday campaign brought some much-needed holiday cheer to the end of 2020. Working with an original song, our editorial accented and expanded the concept. In addition to this hero spot, the campaign featured dozens of deliverables including a theatrical cut, tv spots, a radio campaign and customized social deliverables.
“Northern Lights nailed a visual take on the light-hearted, holiday delight we wanted to share with our current customers and future fans.” – Aaron Hartzler, Amazon Creative Director.
A POWERFUL ONE-STOP RESOURCE
The Northern Lights Agency’s integrated approach encourages collaboration at every step, from strategy and creative development through scripting, project management, production, animation, post-production and final delivery. We seamlessly work with our in-house partners at Northern Lights for editorial and post, Mr Wonderful for branding and design, SuperExploder for composing, sound design and audio post, and BODEGA for production and brand content. As part of the Northern Lights Family of companies, we offer cost effective, award-winning resources under one roof.
NY | LA
To learn more about our holiday campaign ideation process or for project inquiries please contact:
Carrie Spott
Head of Business Development/Network & Streaming
(c) 610-639-6897