Boost Viewer Engagement with Recurring Campaigns

Unlock the full potential of your content library with our cost-effective, bundled solutions. We blend on-brand creativity with financial efficiency to swiftly develop impactful campaigns tailored to your recurring needs, using your existing footage and assets.

Our custom tools streamline organization, secure archiving, and quick access to materials, allowing us to create resonant campaigns with fresh scripts and concepts at lower costs. The Northern Lights Agency uses this strategy to craft award-winning work for major clients like Amazon Prime Video, Disney+, Hulu, and Warner Bros. Discovery. Let's explore how this approach can benefit you.

 

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DISNEY+ | FIND YOUR PATH

Disney+ collaborated with Northern Lights to bring their “This Month” campaign to life, centered around the tagline “Feels Like Home.” Our mission was to seamlessly integrate this message across their slate of new releases, showcasing that whether it’s the planet Mandalore or the kingdom of Wakanda, these fan favorite places feel like home on Disney+!

We delivered a comprehensive suite of deliverables, including a hero 30-second spot, a Spanish-language version, English and Spanish radio spots, multi-aspect ratio social content, and a cut tailored for the Canadian market.


AMAZON PRIME VIDEO | YOUR JOURNEY

For Prime Video’s quarterly Brand Image campaign, we crafted cohesive trailers that also functioned as a series of interconnected mini-launch spots. These spots all start with a compelling open, seamlessly transitioning into segments that highlight each featured program, before building to a powerful crescendo.

Each quarter, this approach was refreshed with new content, a new track, and an updated theme, ensuring the campaign remained fresh and engaging. We consistently delivered a comprehensive array of custom-made assets, tailored in various lengths for all global, digital and social platforms.


AMC+ | Q3 TRUE CRIME SIZZLE

Unprecedented. Unbelievable. Uncompromised True Crime! To spotlight AMC+’s true crime slate, Northern Lights crafted a series of quarterly brand sizzles. Designed to align with AMC’s ongoing brand campaign, our spots not only reinforce their unique voice but also introduce a distinct personality and tone for this recurring series. Deliverables included a hero :30, :15 and a :06 - as well as versions formatted to all aspect ratios and customized specifically for social.


SYFY | MARCH MOVIE SIZZLE

For SYFY’s March 2024 movie spot, we seized the opportunity to craft the wildest St. Patrick’s Day parade for movie fans. Leprechauns? Check. Madness? Absolutely. Whether you’re Irish or not, what’s March without a touch of bagpipes courtesy of Dropkick Murphys?

Our unique process allowed us to seamlessly string together wildly different franchises, crafting a cohesive and engaging story that captures the spirit of the season brimming with shenanigans - all while staying true to the SYFY brand.


ACORN | Q2 2024 SIZZLE

We regularly partner with AcornTV on their quarterly brand image sizzles, crafting trailers that resonate with their core audience. This recent work spotlights Acorn’s darker, grittier British crime series, while showcasing the streamer’s new design toolkit. Each spot in the campaign integrates brand messaging with featured content, tied together by custom transitions and on-brand motion graphics. Our ongoing collaboration with AcornTV continues to drive increased viewership, a testament to the impact of our work.


NBCU
OXYGEN TRUE CRIME |
JULY MONTHLY SIZZLE

At Northern Lights, we’ve developed a distinctive approach to scripting and editing Oxygen True Crime’s recurring monthly lineup spots. Featuring the latest material from new series and episodes, our mission is to consistently reinforce that weekends on Oxygen always deliver your true crime addiction fix!

We developed a signature editorial and visual style to ensure that each spot feels fresh, capturing standout, memorable moments that encapsulate the essence of every show, creating compelling narratives that keep viewers coming back for more.

A POWERFUL ONE-STOP RESOURCE

The Northern Lights Agency’s integrated approach encourages collaboration at every step, from creative development through production, animation, post-production and final delivery. We seamlessly work with our in-house partners Northern Lights for editorial and post, Mr Wonderful for branding and design, SuperExploder for composing, sound design and audio post, and BODEGA for production and brand content. As part of the Northern Lights Family of companies, we offer cost effective, award-winning resources under one roof.

NY | LA

To learn more about our recurring campaigns ideation process or for project inquiries please contact:

Carrie Spott
Head of Business Development/Network & Streaming
(c) 610-639-6897

We look forward to collaborating with you!