BRAND ANTHEMS

An anthem expresses the heart and soul of your brand. It communicates your vision and values to every possible customer and stakeholder. It makes you proud and it makes you rally together with a shared purpose.

There’s so much at stake in getting your anthem right. And that’s where we shine.

We specialize in shaping existing assets into editorially driven campaigns that resonate by revealing themes from the connections hidden in your footage. We’ve been crafting exciting, emotional, and effective brand anthems for over 25 years.

There’s a great anthem stashed in your content library. Let’s find it together.

 
 

SCROLL DOWN TO VIEW AWARD-WINNING EXAMPLES

PARAMOUNT+ | EVER SERIES. EVERY EPISODE.

Every series. Every epsiode. We delivered on this bold promise! It was a massive undertaking to sort through the entire Star Trek franchise, finding iconic and connective moments. 6 decades, 11 series, 840 episodes… and one Clio and Promax award-winning anthem! The perfect example of how we leveraged a massive library to reward fans and draw them in for more. The work premiered in Hall H at San Diego Comic Con to a standing ovation!


AMC | AMC+ Brand 2024

AMC turned to Northern Lights Agency to elevate its AMC+ Q4 lineup, tasking us with showcasing the diverse family of brands and spotlighting the exceptional entertainment value of its subscription offering. We crafted an engaging, high-energy cut that highlights top programming across all their channels, delivering one compelling message: AMC+ offers a wealth of outstanding viewing options, all at an irresistible low price.

DISNEY+ | FIND YOUR PATH

Disney+ enlisted us to help create a dramatic new subscriber anthem highlighting their slate of new releases. Created primarily for social media, and anchored by The Mandalorian, our concept takes the viewer on an adventurous narrative, driven by a confident track with lyrics that tie it all together.


PBS | CHANGE

In honor of Earth Month, this collaboration with PBS highlights the depth of their ground-breaking, climate-focused programming, while visually changing the definition of the word “change”! We distilled many hours of footage into one unified on-brand theme, driving engagement across on-air and social.


HGTV | 2024 BRAND ANTHEM

To highlight HGTV's home renovation programming, we crafted this brand spot that literally takes the viewer on the journey of home renovation - from the inspiration, to the challenges and frustration, to the exhilaration of completion. All from expertly curated library footage, unified by a fun edit and a fast-paced track.

The cut was a huge success, and the fan favorite show Rock the Block saw ratings jump over 100% in March alone!


YES | EARN YOUR PINSTRIPES

Working closely with YES Network, we mined their deep library of historic footage to craft this emotional trailer handing off the team from one legendary captain, Derek Jeter, to the next generation, Aaron Judge. Shortly after sharing, YES’s social channels exploded with positive fan feedback!

“Literally caught chills!!!!!!!!!! LETS GO BOYS HISTORY AWAITS!!!!!“


ACORN | QUARTERLY BRAND ANTHEM

Completely clip driven, with an original narrative just crawling with murder and intrigue, this is one of our many recent collaborations with Acorn TV. This anthem campaign highlights Acorn’s unique slate of crime and mystery programming. Our slate of quarterly anthem spots have been super effective at drawing viewers in.


LIFETIME | HOOKED ON SUMMER

To celebrate Lifetime’s 30th anniversary summer, we created this re-imagined cover of “Hooked On A Feeling”, presenting viewers with a cross section of Lifetime’s entertainment offerings, ranging from murder to marriage. The work is tied together by ownable split screen transitions used to create energy, highlight characters and propel the spot forward.


truTV | TRU SOUNDS

After a successful upfront collaboration, we were asked to expand our concept. Using a rhythmic sound bite-driven structure to capture the wide-ranging slapstick vibe of truTV, the cut finds the funny and lets the bit breathe. This spot leverages a unique editorial style to showcase tru’s library of comedic content in a fresh, sharable light!

A POWERFUL ONE-STOP RESOURCE

The Northern Lights Agency’s integrated approach encourages collaboration at every step, from creative development through production, animation, post-production and final delivery. We seamlessly work with our in-house partners Northern Lights for editorial and post, Mr Wonderful for branding and design, SuperExploder for composing, sound design and audio post, and BODEGA for production & brand content. As part of the Northern Lights Family of companies, we offer cost effective, secure, award-winning resources under one roof.

NY | LA

To learn more about our image campaign ideation process or for project inquiries please contact:

Carrie Spott
Head of Business Development/Network & Streaming
(c) 610-639-6897

We look forward to collaborating with you!